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789
美国超级杯中场广告时段一秒值千金,但2日的其中30秒广告时段被一位狗主买下,花费花600万美元(约2457万6600令吉)用来感谢救回他罹癌爱犬生命的兽医院。
做出如此疯狂行为的狗主人,是汽车踏垫制造商WeatherTech创办人兼执行长麦克尼尔(David MacNeil)。他饲养的7岁大黄金猎犬“童子军”(Scout)去年7月摔倒、被诊断出患有严重癌症,预期寿命只剩1个月。
麦克尼尔表示,当时他心想:“我不要它死!”于是他将爱犬带去威斯康辛大学麦迪逊分校兽医学院,期盼医疗奇迹出现;兽医学院没有让他失望。
在该校兽医的积极治疗下,两个月内,Scout的心脏肿瘤缩小了90%。这只幸运的狗现今已完全康复。
这段长达30秒的广告“幸运狗”,讲述Scout从确诊到康复的故事,焦点放在威斯康辛大麦迪逊分校兽医学院。广告结尾呼吁大家透过WeatherTech网路连结,捐款给该校进行医学研究。校方发表声明表示,捐款将汇入威斯康辛大学基金会。
面对这意外的赠礼,威斯康辛大学麦迪逊分校兽医学院院长马克尔(Mark Markel)表示,他相信麦克尼尔只是想藉此机会表示感激。对企业来说,用超级杯广告来造福学校而不是推销自己的产品,非常稀罕。”
这是该校首次出现在超级杯广告中。但这非WeatherTech第一次购买超级杯广告时段;事实上,这将是Scout第四次在超级杯广告中出现。
找工作, 就找这里!
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- GMBB Part Timer
- Event
- Kuala Lumpur
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MYR 100.00 /Day
› 立即申请
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- Advertising & Marketing
- Kuala Lumpur
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MYR 6K /Month
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- PHP Software Developer
- Information Technology
- Wilayah Persekutuan
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MYR 6K /Month
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- DevOps Software Engineer
- Information Technology
- Kuala Lumpur
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MYR 6.5K /Month
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- Java Software Engineer
- Information Technology
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MYR 10K /Month
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- Cashier and Kiosk Management for Kiosk
- Event
- Kuala Lumpur
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MYR 100.00 /Day
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- Curated Store
- Event
- Kuala Lumpur
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MYR 100.00 /Day
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- Gallery Sitter
- Event
- Kuala Lumpur
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MYR 100.00 /Day
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- 软件测试与客户支持专员 Software Testing & Customer Support Specialist
- Information Technology
- Kuala Lumpur
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MYR 3K /Month
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