星期一 2025年 11月 10日
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涉反竞争及广告规则模糊 谷歌被罚逾6亿令吉

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谷歌被罚巨额罚款。

法国竞争监管机构周五宣布,谷歌(Google)因反竞争行为、滥用搜寻式广告市场主导地位,以及没有为其广告系统提供清晰指引,被罚款1亿5000万欧元(约6亿8693万令吉)。谷歌计划提出上诉。

谷歌首次被惩罚

今次是当局首次惩罚谷歌,官员席尔瓦表示,谷歌在搜寻式广告上占有“极主导地位”,市场占有率达90%,但“当你有巨大能力,你同样有巨大责任”。

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席尔瓦表示,谷歌等科企为自己的广告服务制订规则绝对合法,但规则必须明确,不能允许像谷歌一样以“飘忽方式”执行。

她指出,若规则框架具不确定性,或会阻碍创新网站的发展。当局亦要求谷歌尽快厘清广告平台的运营规则,以及暂停特定广告客户账号的程序。

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