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槟州旅游、艺术、文化及文化遗产委员会主席杨顺兴强调，对于槟州来说，商业活动在旅游业中扮演着极为重要的角色，而为了进一步推动州内旅游业的发展，其掌管的委员会也积极推广商业活动。

他认为，在推广商业活动方面，槟州具备特有的吸引力，这包括它拥有可容纳1万人，以及也成为槟城地标的湖内国际会展中心。

他说，此外，槟州的旅游产品也包括闻名遐迩的街边美食、乔治市世界文化遗产区、升旗山的Habitat及光大的The Top。

他续透露，而且，槟城也拥有受健力士世界记录承认，长达1111米的水管滑梯。

他指出，有关的滑梯，滑落时间为约1分钟，滑梯230尺为斜板，滑落时将经过丛林地形及树冠。他是于周四在首届国际会展协会亚洲太平洋高峰会议开幕仪式上，致词中如此指出。

仪式上，受邀致词者也包括国际会展协会亚太区主席叶泰民及槟州会展局首席执行员艾煕渂。

该项高峰会是于周四及周五一连两天在槟城湖内国际会展中心举行。同时，BE@Penang会议也配合举行，形成是一项双会议的盛会。