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NBA休斯顿火箭队总经理达雷尔莫雷激起的旋涡已导致包括Vivo丶蒙牛丶康师傅丶清扬在内的14家企业宣布“终止”或“中止”或“暂停”与NBA的相关合作。

赞助NBA的中国企业共有两个部分，一个是NBA的官方合作伙伴，其中国官网显示共有27家，分别为2K丶阿迪达斯丶安踏丶Beats by Dr.Dre丶长虹丶芝华士丶清扬丶携程丶东风日产丶德克士丶一嗨租车丶埃克森美孚丶佳得乐丶哈尔滨啤酒丶中宏保险丶康师傅丶美菱丶蒙牛丶中国移动咪咕丶耐克丶思爱普（SAP）丶斯伯丁丶天梭丶安德玛丶vivo丶吾尊丶小赢科技。

另一部分为2019年NBA中国赛的赞助商，共有21家，分别是vivo，Beats by Dr。 Dre丶中国移动咪咕丶芝华士丶清扬丶携程丶东风日产丶德克士丶埃克森美孚丶佳得乐丶利亚德丶玲珑轮胎丶瑞幸咖啡丶康师傅丶蒙牛丶观澜湖丶耐克丶思爱普（SAP）丶天梭丶小赢科技和缘泰石油。

资料显示，中国目前已经成为NBA最大的海外市场且增长迅速。

NBA曾在其官方新闻稿中表示，仅在上个赛季，中国就有4.9亿用户在腾讯平台上观看了NBA节目，是2014-2015赛季球迷数量的近3倍。

按照NBA官网的表述，NBA所有联盟丶团队和球员有16亿位喜欢和追随者，毫无疑问中国是NBA最大的海外市场。