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周二，苹果在发布其标志性产品更新的同时，还公布了一些非常激进的定价，令华尔街分析师惊喜不已。

这家科技巨擘宣布，iPhone 11的定价将为699美元，而该公司的新流媒体服务Apple TV+将为每月4.99美元。

周二苹果股价闭市大涨3.2%，市值重返万亿（兆）美元，为第四次突破该关口。目前市值高于万亿美元的上市公司还有微软。

巴克莱分析师Tim Long在给客户的一份报告中说：“降价是主要意外。”

这位分析师补充道：“对我们来说，最大的惊喜是Apple TV+每月4.99美元，如果用户购买苹果的新设备，还可以免费订阅一年。这是合理的定价，考虑到第一年可提供的节目数量很少，这应该有助于苹果为其内容赢得初步的受众基础，”

据摩根士丹利分析师凯蒂休伯蒂说，投资者的预期如此之低，这使得苹果的声明引人注目。

“首先，TV+的定价低于预期，在日益拥挤的流媒体视频市场上，将12个月的免费TV+与购买大多数设备捆绑销售，创造了竞争优势。其次，在经历了几年的价格上涨后，苹果相对于去年同类产品并没有提高价格。”休伯蒂说。