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马来西亚马赛地-奔驰（MBM）在合发吉星（CCB，2925，贸易服务组）位于珍珠白沙罗的陈列室推出了本地首个马赛地-奔驰品牌形象。

新的品牌形象包括诸如在迎宾区提供客户服务、整合数字媒体以及在陈列室中融入新建筑概念等元素。

该公司表示，新概念突显了马赛地-奔驰承诺致力引领零售体验的新时代，并加强其在国内以客户为中心的努力。

MBM总裁兼首席执行员克劳斯韦德纳博士在一份声明中称：“新品牌的出现重新定义了零售业的未来。我们深信新品牌的推出，将有助我们与值得信赖的合作伙伴携手合作，为顾客提供较佳的服务。”

合发吉星首席执行员符思仁说：“我们很自豪地率先为大马客户带来新的马赛地-奔驰品牌形象和体验。”

该集团指出：“新的品牌形象始于客户进入汽车商店的那一刻，从开始销售至售后为止。如果客户有预约，负责的顾问会被告知他们的到来。”

它透露，对于没有事先与销售人员接触、也没有明确购买意向的顾客，将有一位产品专家陪同顾客前往等候区。

另一项被称为‘迈向体验点’的功能将使所有零售元素现代化，从欢迎区、销售和服务到送货上门，都将以全新的面貌出现。