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美国社交网脸书（Fb）周二宣布推出新功能，让用户可关闭追踪他们在脸书以外网站的浏览活动，减少显示个人化广告。新功能率先在韩国、爱尔兰及西班牙推出，或于数月内推广至美国及其他地区。

今次的新功能名为“Facebook线下活动”，前身是去年推出的“清除历史纪录”，防止平台不断追踪用户的浏览活动，不再以相关资讯生成个人化广告。

脸书现时新增一个栏目，供查看脸书追踪其他网页的活动纪录，用户可选择关闭追踪功能，减少出现个人化广告，但不会影响整体广告数量。脸书亦会继续收集用户的线下活动，但不会连结脸书个人档案。

脸书指，商户不会得知何人点击他们的广告，只会知有人浏览过，让商户掌握广告的表现。有数码市场分析师表示，脸书此举是想让用户更清楚平台如何追踪他们的活动。