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著名体育品牌阿迪达斯，日前将旗下主打年轻用户穿着的adidas neo目光继续锁定了游戏粉丝，推出手游《王者荣耀》联名系列，包含球鞋和服饰。这是阿迪达斯neo系列继宝可梦联名后，再次和游戏IP合作。

王者荣耀与各类品牌跨界联动已经屡见不鲜，从口红到各类食品无所不有；阿迪达斯neo系列产品倾向于生活和休闲，适合学生和年轻人，与王者荣耀联合也是因为当下关注电竞的群体大多为年轻人。

此次双方合作款的灵感分别来自5位游戏中的英雄：李白、大乔、铠、诸葛亮和公孙离，联名款限量礼盒对于该游戏爱好者非常有吸引力，同时还请到了宋祖儿、吴昊明等中国明星为其代言。

本次鞋子外观设计维持neo系列基本造型，没做太大更动，仅在一些地方如鞋舌放上角色特点标志等等小细节，排除了有关细节的话《王者荣耀》元素其实并不会太抢过neo系列风头。

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