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江苏南京市一间名为南湖中华面馆的面店，近日竟在店门、墙壁及职员制服上，印上“下面给你吃”、“下面够硬”的宣传标语，引起舆论热议。

有人质疑该店以“低俗手法”招徕生意，向当地投诉。当地市监局其后要求店家整改，但也承认执法上存在两难。

标语符合南京人习惯

南京市建邺区市监局网监广告合同科科长赵宝国指出，对于“老司机”、“下面”、“够硬”等词语，后面用字结合了南京人吃面条的特点，令全句带有“要呛要硬”的意思，令不少人认为标语符合南京人吃面条的习惯，不构为违法。

不过，他也坦言，由于有关标语在网上引起关注，如不闻不问令店家成为网红，会造成很坏的影响，故要求该店整改。

对于事件，网民评价亦是两极。有网民认为店家的宣传手法太过份，直指是低俗当趣味，但亦有网民认为这个名称没有不妥，又指是有些网民思想太肮脏，才导致事件变得低俗。