星期五 2024年 5月 03日
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【新冠肺炎】美国餐饮业逆境求存 抗役期全靠“90年前发明”

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新冠肺炎在全球肆虐,美国许多州皆下令禁止“堂食”,人们被隔离在家几乎不能出门,餐饮业者势必将承受巨大打击;然而《华尔街日报》报导,90年前发明的“得来速(drive-through)”,成为美国餐饮业者在疫情封城下求生的最佳利器。

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即便拥有“得来速”车道的餐厅,也都表示在未来几个月,公司将承受高达数亿美元的损失;不过除了外带、外送之外,“得来速”也成为少数餐厅能吸引消费者上门的手段,大型连锁店如麦当劳、汉堡王及KFC等靠着“得来速”补足约7成的销售,有着更好的条件能度过此次疫情危机。

报导指出,目前透过“得来速”的销售已经占美国温蒂汉堡(Wendy’s)全店销售的90%,而在疫情爆发前约占2/3。

“得来速”是美国在20世纪初的发明,且与现今的模式没有太大的差异,尽管餐饮外送也正在成长,但消费者在外送上消费的金额,与外带、“得来速”相比仍是相形见绌,可能是因为消费者较熟悉外送和“得来速”,且不用另外加价。

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