星期六 2025年 4月 05日
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【新冠肺炎】“疫”起宅家喝一杯!日3啤酒公司业绩升

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面对疫情肆虐,消费者选择宅在家中喝一杯。(示意图)

新冠肺炎疫情影响全球,多项产业面临严重冲击,不过日本罐装啤酒的业绩却获得成长。

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据日本《NHK》引述日本各啤酒公司业绩发表,指3大啤酒公司的啤酒、发泡酒及第三类啤酒等“啤酒系饮料”,2月的销售量与去年同期相比都有所成长。

据悉,“麒麟啤酒”成长达到3%,“札幌啤酒”有2%的成长幅度,而“朝日啤酒”则有4%的成长。唯一下降的只有“三得利”,但并非代表该公司商品不佳,反而是因去年2月推出的新商品广获好评,销售量惊人,比较之下,才造成今年同期有9%的下降。

虽说受到疫情影响,聚餐和宴会数量减少,不过消费者转向购买罐装啤酒回家享受的消费习惯,仍带动啤酒公司在一般客群的销售额成长。

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