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新冠肺炎疫情爆发以来，除了防疫物资需求大增，各国都先后陷入“卫生纸之乱”，这究竟是为何呢？有学者分析，视觉冲击和社群媒体的推波助澜都是原因之一。

我们都知道，卫生纸，它既非防疫用品，也不如水、食物等维生物品来得重要，但为何却能掀起抢购潮？澳洲格里菲斯大学教授格雷斯指出，卫生纸在货架上较显眼，一旦数量大减，所产生的“空荡感”则较为显著。

消费心理学专家米勒分析，由于人们已习惯随心所欲选择自己想要的东西，抢购卫生纸便是维持这种心理状态的方式，是全球许多国家民众不愿放弃的“奢侈品”，万一不得不长期居家隔离，至少能维系最低生活水准。

新南威尔斯大学副教授加尔格则说，当民众看到他人抢购某种商品时，总会觉得事出有因，因害怕错失机会，这就是所谓的“错失恐惧症”。

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