星期六 2025年 4月 05日
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双11网购节将至 78%中国消费者称拒买美国货

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双11的物流量惊人。

下周一(11月11日)是中国的“双11网购节”,料吸引一众“剁手族”(沉迷网购者)大手消费。

但有美国研究机构发表调查报告,有78%的中国消费者表示不会考虑购买美国品牌货品,并改为购买中国商品。分析指是中美贸易战阴霾下,民众对美国观感转差所致。

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谘询机构AlixPartners上月访问约2000名中国民众,逾半数受访者认为“爱国心会影响购买行动”,他们将美国货品剔出考虑范围,但不会减购欧洲、日本及韩国等地的产品。

报告预测,中国大城市的消费者在今年双11期间,将会较去年同期多花费54%金钱。

报告还比较了中美两国的消费节日的交易金额,电商巨擘“阿里巴巴”去年双11的总交易额为308亿美元(约1274亿令吉);美国狂欢日“黑色星期五”和“网络星期一”销售额分别为63亿美元及79亿美元,美企亚马逊的“亚马逊会员日”销售额则为42亿美元。

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