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美国知名平价服饰品牌Forever 21于表示，已经依照美国《破产法》第11章申请破产，以关闭在加拿大和日本等40个国家/地区350家分店，但仍然希望维持美国国内178家分店的营运。

Forever 21副总裁张琳达说，此举是为了保护公司的未来，希望日后内部组织重整，并重新定位公司重新出发。

张琳达在声明中提到，声请破产是”保护公司未来重要且必要的步骤，让我们能够重新组织业务，并且重新定位Forever 21。”

破产对一家以体现美国梦为荣的公司是一个打击，同时提醒人们购物中心和零售业的侵蚀力,和年轻消费者的品味在迅速转变。

据CNN报导，在线上购物盛行的风气之下，购物商场与实体店面的客源减少，加上租金等成本负担，导致传统零售商逐渐衰退。

据了解，Forever 21于2000年开始迎来巨大成功，以极低价格推出许多商品，加入Zara、H&M快时尚的行业，让年轻女性能购入”一次性”风格的流行商品。

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