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C罗纳多转会祖云泰斯超过一个赛季，给祖云和意甲带来巨大的关注。数据显示，C罗为祖云带来巨大的经济价值。

据《都灵体育报》称，在C罗加盟后的一年多时间里，祖云的社交媒体关注数从4970万跃升至8380万，涨幅高达68%。另外，C罗的加盟也让祖云在赞助协议谈判上获得更多利益。C罗加盟后，阿迪达斯主动增加了对祖云的赞助，每年赞助费提升至5100万欧元，这份赞助合同将持续到2027年。

赞助商Jeep也准备提升祖云的赞助金额至目前的三倍，从每年1600万欧元(约7363万令吉)提升至每年5000万欧元(约2.3亿令吉)。据悉这份合同将在2021年到期。