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图片分享社交网站Instagram即起在澳洲试行“新玩法”，隐藏图片的“赞”数，只让发布贴文的用户看到自己的图片有多少个赞，其他用户则看不到。此举是希望让用户在分享图片和影片时，不必担心赞数多寡，可以减轻压力。

英国《每日邮报》报道，有关更新已对澳洲用户强制生效，加拿大、日本、爱尔兰、意大利、巴西和纽西兰等地也将推出相关政策，但英国和美国暂未跟进。

Instagram澳洲政策总监加利克表示：“我们希望Instagram成为人们可以安心表达自己的地方，希望这个做法可减轻大家的压力，不必担心一篇贴文会得到多少个赞，这样就能专注地分享所喜爱的事。”

测试会持续一段时间，Instagram将对用户的意见作出回应。

Instagram表示，隐藏相片赞数并不会影响到网红的影响力和广告收入，因为品牌和商家仍能透过分析工具如Insights和Ads Manager，看到他们得到多少浏览次数和赞。