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中国超市货架上备受欢迎的“巨型猪饲料”、“单身狗粮”，不要真的以为是买来给动物吃；“死神辣条”、“地狱麻花”，美食博主口水与鼻涕横飞的真人试吃，带火了这些光看名字就能感受到火辣味觉的零食。

“网红零食”热潮来袭，“国人一年吃掉2兆元（约1兆2140亿令吉）零食”同步登上微博热搜。

线上电商模式加速渗透率

近日，中国商务部发布的《消费升级背景下零食行业发展报告》称，零食品类通过线上电商模式加速了市场渗透率，培育和提高了消费人群的购买习惯，零食占线上食品销售近30%。小麻花4天卖出15吨，共计200万颗；小酥饼4天卖出1万769只；一家成立8年的零食品牌预计2019年营收要破100亿元，中国的零食行业正在以前所未有的速度爆发。

以往主要是在街头、炒货摊上卖的零食，通过产品、工艺的升级和品牌化的运作，被包装成了礼盒，在电商平台上也销量大涨。