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槟州旅游发展、艺术、文化及遗产委员会主席杨顺兴指出，州政府在推广槟城旅游业绝不持“守株待兔”心态，而是“主动出击”为州内和国外旅游领域相关单位搭建“桥梁”，并尽所能对接多家外航公司商榷直飞至槟城可行性。

“旅游可说是全球最大竞争的领域，各国使出策略招揽游客，我们也不刻舟求剑，因为我相信只有策略性积极推广槟城旅游，才能突破重围。”

杨顺兴周日发文告说，他早前率领州政府代表团到中国官访，拜会中国国际航空公司，该航空公司代表聆听槟州市场和未来发展潜力汇报后，皆表示对槟城有正面改观，并会研究开拓航线至槟城的可行性。

“这是我们希望该航空公司开拓槟城航线的第一步，我们会持续跟进，同时需有大量宣传，提高外国人对槟城的认识。”

在中国推介抖音宣传槟

杨顺兴指出，槟州政府看准“抖音”短视频分享平台，今年2月在中国推介 “抖音”宣传槟城，以对中国进行市场培养计划。

另外，杨顺兴礼貌拜访中国成都市人民政府时，对方对槟州政府积极开拓中国西部市场表示欢迎，也表明会重点推介槟城为旅游目的地。

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