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本地新创品牌Oxwhite创办人张芝强日前携团队拜访本报，与本报领导层愉快交流，并一同探讨经商之道。

秉持着“自信并不昂贵”的理念，Oxwhite以网络零售为行销模式，提供平价又精致的白衬衫，更创下在8个月内售出3万5千件白衬衫的佳绩。

颠覆传统的商业模式，Oxwhite排除了层层的中间商、店面租金、装潢等开销，采用100%的网售模式，免去不必要的成本。以美国上等纯棉Supima Cotton制成，Oxwhite的衬衫不仅触感柔软，穿起来也舒服透气，特别是经过特殊处理后，布料能达到“免烫效果”，使人保持一整日整齐又清新的穿着。

如今，Oxwhite已正式推介女性衬衫，而男性衬衫的其中一个系列也在早前突破单色，推出蓝色、黑色、粉蓝和粉红的单品。

张芝强毫不吝啬地分享创业历程，引发大家的共鸣，现场众人有说有笑，分享经商理念及点点滴滴。