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新加坡广告公司迎合槟州福建方言，让宜家创意“福建广告”吸睛！

随着宜家周四于峇都加湾开幕后，宜家正式进军北马市场，随即展开系列宣传，而这个广告的“幕后推手”，是新加坡BBH广告公司。

槟州人民主要以“福建”为主要沟通方言，宜家特意推出“福建广告”，吸引顾客们眼球。

这类广告格式如一，主要是以两张对比图为主，一张其余物品及一张宜家产品，透过否定前者后再带出宜家，向看官灌输宜家家居这一品牌。

“我们不是江鱼仔，我们宜家”(we are not kang hu kia,we are ikea）、这类广告格式大致如上，只在当中的前者加以更换、或以“鸡仔”（kay kia）、“番椒仔”(huan jio kia)、“长脚仔”（lo kha kia）等取代“江鱼仔”。

而有关广告是由新加坡BBH广告公司所创，句子中“仔”(kia)与宜家的“Kea”为谐音，读起来让人朗朗上口。

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